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Inspiring artist website design case study #3 | Jacqueline Cadzow Designs
Every artist’s website should reflect their creative evolution. For Jacqueline Cadzow Designs, moving beyond her previous brand meant reimagining her online presence to match her growth.
It was about aligning a maturing artistic brand with a clean, professional online identity — one that lets collectors explore and purchase her work effortlessly.
This artist website design case study explores how a fresh design, unified branding, and SEO for artists helped bring her story to life.
Website: JacquelineCadzow.com
Business: Fine artist and designer
Website purpose: Showcase the artist and her work, provide an avenue for licensing, and share creative philosophies and the stories behind each piece.
Project goal: Create a brand-new site supporting new artistic directions, improve SEO, add a private portfolio, integrate third-party shopping platforms, and merge the best of previous online projects.
The challenge
When artist Jacqueline Cadzow decided her website needed a refresh in 2025, the goal went far beyond a visual update. Her nature-inspired textiles and acrylics had outgrown her earlier brand, The Textile Artisan.
Her work evolved from textile arts to include licensing, mixed media, and fine art. Like many artists, she needed a web design for artists that could showcase her portfolios and her story in one cohesive place.
She needed a new online identity — one that reflected her maturity as an artist and her move toward licensing work — while making it easy for collectors to browse, connect, and buy.
As both a client and a long-time collaborator (and yes, my life partner), Jackie and I have spent years refining how her art lives online — from her first simple gallery to full e-commerce and multimedia storytelling.
Interested in how we help other small businesses tell their stories online?
As both a client and a long-time collaborator (and yes, my life partner), Jackie and I have spent years refining how her art lives online — from her first simple gallery to full e-commerce and multimedia storytelling.
The solution
We combined branding, storytelling, and clean functionality to create an artist portfolio website that’s both beautiful and easy to manage.
The new JacquelineCadzow.com brings her artistic voice forward with a clean, gallery-style layout, an SEO-ready structure, and simple content-management tools so she can update exhibits and blog posts herself.
This redesign unites her portfolio, workshops, and e-commerce under one cohesive brand and incorporates a PBS video interview (used with permission) that highlights her creative process and personality.
It’s built for simple beauty and independence — a site she can truly own and maintain with confidence.
But this wasn’t our first collaboration.
Under The Textile Artisan banner, we’d already built a colourful e-commerce site that featured:
- Online sales of original art and merchandise
- Workshop registrations
- A blog blending technique with personal reflection
When COVID shut down the gallery hosting her solo exhibition at the North Carolina Estuarium, we pivoted again — producing a virtual video tour so visitors could still experience it from home. The video combined cinematic walkthroughs with an interview-style conversation between Jackie and the curator, capturing both the art and the emotion behind it.
The response was remarkable: online engagement stayed strong, sales continued, and the exhibition lived on long after the lockdowns.
The result
From a static website to an evolving digital ecosystem, each stage of this journey built on the last — helping Jackie reach new audiences while staying true to her creative identity. Today, Jacqueline Cadzow Designs serves not only as an online portfolio but as a record of artistic growth and resilience.
The finished site unites her body of work, integrates a PBS video interview, and simplifies updates — proving that thoughtful artist website design can help creative professionals grow their brand and audience.
“What stood out was Derek’s thoughtful questions. He helped me clarify what I really needed before creating a design that fit perfectly.”
— Jacqueline Cadzow, artist and designer
Art, storytelling, and adaptability
This long-term partnership reflects what Spine & Leaf Media does best: adapting creative strategy to changing circumstances. Whether that means building a brand-new website, rebranding a business, or producing a video when galleries close, the goal stays the same — help clients keep their stories alive and visible, no matter what the world throws at them.
| Feature | Impact |
|---|---|
| Brand redesign | Unified the artist’s identity and visual voice |
| E-commerce integration | Simplified art sales and licensing opportunities |
| Self-update training | Empowered Jackie to manage her content independently |
| Virtual art-show video | Maintained audience engagement during lockdowns |
Every project starts with a challenge
Looking for an artist website design that truly reflects your creative voice? Ready to tell your story with the same clarity and impact? Whether it’s your first website or a long-overdue refresh, we can help you get found, trusted, and remembered.
Spine & Leaf Media helps small businesses stand out through crisp writing, compelling photography and video, strategic SEO for stronger search visibility, and effective web design. If you need content or creative support that helps people find and trust your business, visit the contact form and let’s start a conversation.
