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Spine & Leaf Media

Practical advice for small businesses trying to get found online

Running a small business means wearing a lot of hats. These posts are written to help you understand what actually works in web design, SEO, and online marketing — without the jargon, the upsells, or the assumption that you have a dedicated marketing team.

Browse by topic below, or start with whatever’s most relevant to where you are right now.

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  • Woman in front of a laptop screen looking like she's trying to make a decision, as discussed in the blog post "Should I build my own website or pay someone?"
    Should I Build My Own Website or Pay Someone? 4 options

    Read More Should I Build My Own Website or Pay Someone? 4 optionsContinue

  • What is GEO?  3 reasons AI search still can’t find you
    What is GEO? 3 reasons AI search still can’t find you

    Read More What is GEO? 3 reasons AI search still can’t find youContinue

  • Affordable SEO for small business - picture of a team around a desk planning a new website.
    Affordable SEO for small business: 9 ways to make your website easier to find

    Read More Affordable SEO for small business: 9 ways to make your website easier to findContinue

  • A small business owner sits at the computer completing his Google Business Profile to boost local SEO for small business.
    Local SEO for small business: 7 proven steps to show up in “near me” searches

    Read More Local SEO for small business: 7 proven steps to show up in “near me” searchesContinue

  • 7 effective tips for how to build an audience online - photo of a loyal audience eager to question the speaker
    How to build an audience online: 7 effective tips

    Read More How to build an audience online: 7 effective tipsContinue

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Spine & Leaf Media is a digital marketing and web services consultancy based in New Bern, North Carolina, serving small businesses across Eastern North Carolina with website design, SEO and GEO, content creation, copywriting, photography and video, and email marketing.

Email: derek@spineandleafmedia.com
Phone: (252) 349-0749
Address: 6118 Cardinal Drive, New Bern, NC 28560

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All content © 2026 Derek Cadzow unless otherwise noted. No unauthorized use of any content without permission from the copyright holder.

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  • Home
  • Our services
    • Brand & marketing
    • Web design & development
    • SEO/ GEO & Online visibility
    • Content creation
    • Copywriting & ghostwriting
    • Photography & video
    • Email marketing
  • Case studies
  • Blog
  • FAQ
  • About
  • Contact