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Fixing 13 broken websites: a small business case study Every business story starts with a challenge. For Tanya Logan, a New Bern-based writer, Christian educator, and independent publisher, the challenge wasn’t just one broken website. There were many websites in her portfolio, each of them born out of good intentions and with high hopes for…
Case study: Art House Art Studio, a #1 ranking small business web design Christy Casciello, founder of New Bern’s Art House Art Studio, and her new business partner, Jennifer Haskins were facing a massive task. They needed to move the children’s art education studio to a new location. At the same time, they were expanding…
Your SEO is fine. Here are unknown 3 reasons AI search still can’t find you What is GEO and why does it matter for your local business? You might have noticed that something has changed at the top of Google search results — certainly some of your potential customers already have. Three search workflows are…
Affordable SEO for small business: 9 ways to make your website easier to find If you’ve ever wondered why your site isn’t showing up in searches, you’re not alone. Many small business owners look for website SEO options that actually work — strategies that make their website visible without breaking the bank. What SEO for…
7 proven steps to help you show up in “near me” searches If you’ve searched on Google for a local business (and most of us have), you probably entered terms like “florist near me” or “bookkeeper in New Bern.” Usually, the first result isn’t a website listing. It’s more likely a row of Google Business Profiles: those compact…
Case study: An effective photography website design for Love & Life Photography Every creative business needs a digital presence that reflects its artistry and professionalism. For Love & Life Photography, that meant redesigning an outdated website to match the calibre of the work behind it. This photography website design case study catalogs the initial challenge…
Case study: Inspiring artist website design for Jacqueline Cadzow Designs Every artist’s website should reflect their creative evolution. For Jacqueline Cadzow Designs, moving beyond her previous brand meant reimagining her online presence to match where her work was taking her. This artist website design case study explores how fresh design, unified branding, and thoughtful SEO helped…
Case study: Oceanside Auto Appraisers, a #1 ranking small business web design Every business story starts with a challenge. For Oceanside Auto Appraisers, the goal was to turn hard-earned reputation into online reach — helping more classic-car owners find and book trusted appraisal services. This small business automotive web design case study shows how Spine &…
How to build an audience online: 7 effective tips Getting eyes on your website is one thing. Getting people to come back — that’s the real challenge. If your site gets traffic but no return visitors, you’re not building relationships; you’re just entertaining one-time guests. So let’s talk about how to build an online audience…